ChatGPT for realtors: what works, what breaks

Act as a listing copywriter for a licensed agent in [city, state]. Using ONLY the facts below, write a [150]-word MLS description. Lead with the single strongest feature. Describe the property, not the ideal buyer. Do not use words that reference protected classes (family, singles, adults, church, etc.). Do not add any feature, distance or amenity that isn't listed. At the end, list any fact you were unsure about.

Facts: [beds, baths, sq ft, lot, year, upgrades, HOA, notable features]

Rewrite this listing description three ways: (1) MLS — factual, 120 words; (2) Instagram — warm, 60 words, 3 relevant hashtags; (3) luxury print — elegant, 90 words. Keep every fact identical across all three. Don't add features.

[paste description]

Here are 8 features of a listing. For each, write one short line that turns the feature into a lifestyle benefit without describing who should live there.

[list features]

Review the listing text below for language that could raise Fair Housing concerns — references to protected classes, the "ideal" buyer, religious landmarks, or neighborhood character. Quote each phrase, explain the concern, and suggest a neutral rewrite. If nothing is flagged, say so.

[paste text]

Write copy for a 6-slide Instagram carousel for a new listing. Slide 1: hook under 8 words. Slides 2–5: one feature each, under 15 words. Slide 6: call to action to DM me for a private showing. Facts: [facts]

Write a 30-second walkthrough reel script for [address/neighborhood]. Include on-screen text for each shot, a spoken line under 12 words per shot, and an opening line that stops the scroll. Tone: [confident / warm / playful].

I'm a real estate agent in [market] focused on [buyers/sellers/luxury/first-time]. Plan 12 social posts for the next 4 weeks: 4 educational, 4 local-lifestyle, 2 personal, 2 listing or sold. Give each a hook and a one-line caption idea. No market statistics — I'll add verified ones.

Turn these rough notes into a 250-word monthly email newsletter for my sphere. Friendly, not salesy. One local highlight, one tip, one soft call to action. Use only the numbers I give you.

[notes]

Write a text reply (under 300 characters) to a new online lead who asked about [property]. Thank them, answer [their question] only if I've given you the answer, and offer two specific showing times: [times].

Write a follow-up email to buyers I showed [number] homes today. Recap each home in one line using my notes, ask which they'd like to see again, and suggest a next step. Notes: [notes]

Write 5 different short check-in texts to past clients who bought 1–3 years ago. No asking for referrals directly. Each should feel personal and reference something they might care about as homeowners ([season/local event]).

Write a calm, clear weekly update email to my sellers. This week: [showings], [feedback themes], [online views]. Recommend [next step] and explain why in two sentences. Don't speculate about value.

Explain [escrow / contingencies / appraisal gaps / closing costs] to a first-time buyer in under 150 words, plain English, no jargon. End with: "Ask me anything — I'll walk you through your specific situation."

Role-play a homeowner who says "[objection — e.g. we'll just list with the agent who quoted 1% less]". Push back realistically three times. After the role-play, critique my answers and suggest stronger ones.

Write a 60-second opening for a listing appointment that builds trust, sets an agenda, and asks the sellers what matters most to them. Conversational, not scripted-sounding.

Help me prepare for a conversation recommending a price adjustment. Facts: [days on market, showings, feedback, comparable activity I've verified]. Give me an opening line, three talking points tied to those facts, and responses to two likely pushbacks.

Summarize these offers in a simple table for my sellers: price, financing, down payment, contingencies, closing date, escalation, notable terms. Then list three questions sellers should consider. Don't recommend one.

[paste offer terms]

Write a 100-word agent bio in first person from these facts: [years, markets, specialties, a personal detail]. Confident, specific, no clichés like "passionate" or "dedicated".

Write a same-day follow-up email to open house visitors at [address]. Thank them, include one detail about the home, ask if they're working with an agent, and offer to send similar homes.

I have [hours] this week. Priorities: [list]. Build a day-by-day plan with time blocks for prospecting, client work, content and admin. Keep prospecting before noon.